In the last few weeks, my business partner and I have ben discussing the initial go-to-market strategy for our start-up bownd™. Like many bootstrapped (or cash-strapped) start-ups we’ve worked hard on developing a killer Social Marketing approach; as a cost-effective way to gain traction. Given the complexity of the space we’ve spent time understanding which platforms are best to target our audience on and critically how the ones we are going to use fit together within our overall plan. Instrumental in building this strategy has been this piece of analysis from Niche:
Understanding which channel has the most engaged users vs. the most daily and the most widespread has at the very least informed a solid start-point from which we can now test and learn from as we begin to understand the appeal of our product.
bownd™ will be showcasing at this year’s WebSummit in Dublin – come say hi if you’re there.