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The Proposition

 – customer segmentation and core brand idea:

  • 1 hour discovery – what is our purpose, what values do we have and who is the customer we’d trade grandma for?
  • 2 hour workshop – what are the cultural, category, people and brand insights we can leverage?
  • 1 hour review – review insight cube, core brand idea (see resources) and briefs for next step.

Posted on

August 17, 2022

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