– customer segmentation and core brand idea: 1 hour discovery – what is our purpose, what values do we have and who is the customer we’d trade grandma for? 2 hour workshop – what are the cultural, category, people and brand insights we can leverage? 1 hour review –...
Step #1 – market research, comp. analysis, brand positioning: 1 hour discovery – who do we want to be, be like, topple, disrupt, what are people buying already? 2 hour workshop – review findings of the desk research then sweat the details 1 hour review – ...
