Matthew Morgan, Co-founder, MakeMC
Over the coming months I’m going to keeping a close eye on the reaction to Facebook Reactions. I’m going to be talking to a couple of experts and a load of users to build a point of view on this change.
My hypothesis is that Facebook Reactions won’t last and will be removed or significantly changed in the coming months. The ‘Like’ button is that rarest of things – a socially norm’d digital behavior. The only other one I can really point too is ‘to Google it’. Changing it is akin to New Coke in the spring of 1985… and we all know what happened there.
By offering a range of sentiment to be given are we now, as viewers. going to be expected to remark on each and every entry in our feed? This complexity I believe will result in a reduction in overall feed engagement and Facebook will be quick to react to this. I’ll keep you all posted.