Matthew Morgan, Co-founder, MakeMC
1. This infographic from Fortune/Gyro:
2. Is eConsultancy’s How to Fix a $50bn B2B marketing problem, which provides a useful 4-step construct to building effective B2B content programs… with a 5th step of automating steps 1 through 4.
The later references an interesting study from SiriusDecisions that suggests 60-70% of all B2B content produced is never used. With understanding of the data in point 1 and the approaches in point 2 there are some simple strategies B2B marketers can employ to be much more effective… after all, the bar is clearly set pretty low.