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Matthew Morgan, Co-founder, MakeMC

I’ve been doing some work recently for a client who has been trying to grapple with the idea that of the 7bn people on earth 1bn used Facebook on one day. Of the information I pulled together I found this pie-chart to be the most helpful. We often hear about a “benefits generation” or an “aging population” but by far and away the biggest group is young and/or working.